Privacy Policy

Last Updated: January 18, 2026

At Duality Digital, we are committed to protecting your privacy and handling your personal data with care and transparency. This Privacy Policy explains how we collect, use, store, and protect your information when you interact with our services.

Company Name: Duality Digital

Trading As: BLACKPEAKSOLUTIONS LTD

Company Number: 16819956

Registered Address: 17 High Street, Corby Glen, Grantham, England, NG33 4LU

Contact Email: info@dualitydigital.co.uk

1. Information We Collect

1.1 Information You Provide to Us

We collect personal information that you voluntarily provide when you:

Submit enquiries through our contact forms
Subscribe to our digital newsletter
Engage our services as a client
Communicate with us via email or other channels

This information may include:

Contact information (name, email address, phone number, business address)
Business information (company name, industry, website)
Service-specific information required to deliver our marketing services
Any other information you choose to provide

1.2 Information Automatically Collected

When you visit our website, we automatically collect certain information through cookies and similar technologies:

Usage data (pages visited, time spent, navigation paths)
Device information (browser type, operating system, IP address)
Analytics data through Google Analytics and Google Search Console

2. How We Use Your Information

We use your personal information for the following purposes:

Service Delivery: To provide, maintain, and improve our digital marketing services including SEO, PPC, website design, website development, blogger outreach, and other marketing solutions
Communication: To respond to your enquiries, send service updates, and provide customer support
Marketing: To send you our digital newsletter (only if you’ve subscribed) and relevant marketing communications
Analytics: To analyze website usage and improve our services
Legal Compliance: To comply with legal obligations and protect our legal rights

3. Legal Basis for Processing (UK GDPR & GDPR)

We process your personal data under the following legal bases:

Consent: When you provide explicit consent (e.g., newsletter subscriptions, contact form submissions)
Contractual Necessity: To fulfill our contractual obligations to clients
Legitimate Interests: To improve our services and communicate about relevant offerings
Legal Obligation: To comply with applicable laws and regulations

4. Third-Party Services and Tools

We use the following third-party services to operate our business:

Google Analytics: For website analytics and performance tracking
Google Search Console: For monitoring website search performance
HubSpot: For customer relationship management (CRM) and email marketing

These third-party providers may collect and process data in accordance with their own privacy policies. We do not share your personal data with any other third parties or subcontractors.

5. Data Retention

We retain your personal data for the following periods:

Client Data: For one year after the termination of your contract with us, unless legally required to retain it longer
Newsletter Subscribers: Until you unsubscribe, at which point your email address will be removed from our CRM system immediately
Enquiry Data: For a reasonable period to respond to your enquiry and for business development purposes

6. Your Data Protection Rights

Under UK GDPR and GDPR, you have the following rights:

Right of Access: Request copies of your personal data
Right to Rectification: Request correction of inaccurate or incomplete data
Right to Erasure: Request deletion of your personal data
Right to Restrict Processing: Request limitation of how we use your data
Right to Data Portability: Request transfer of your data to another organization
Right to Object: Object to processing of your personal data
Right to Withdraw Consent: Withdraw consent at any time where we rely on consent

To exercise any of these rights, please contact us at info@dualitydigital.co.uk. We will respond to your request within one month.

7. Cookies

Our website uses cookies to enhance your browsing experience and analyze site usage. Cookies are small text files stored on your device. You can control cookie preferences through your browser settings. Please note that disabling cookies may affect website functionality.

We use the following types of cookies:

Essential Cookies: Required for website operation
Analytics Cookies: To understand how visitors use our website (Google Analytics)
Functional Cookies: To remember your preferences and enhance user experience

8. Data Security

We implement appropriate technical and organizational security measures to protect your personal data against unauthorized access, alteration, disclosure, or destruction. These measures include:

Secure data storage systems
Encryption of sensitive data
Regular security assessments
Access controls and authentication
Employee training on data protection

While we strive to protect your personal data, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security.

9. International Data Transfers

As we serve clients globally, your personal data may be transferred to and processed in countries outside the United Kingdom and European Economic Area. When we transfer data internationally, we ensure appropriate safeguards are in place, such as:

Standard Contractual Clauses approved by the European Commission
Adequacy decisions by relevant authorities
Compliance with applicable data protection frameworks

10. Children’s Privacy

Our services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have collected information from a child, please contact us immediately.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by posting the updated policy on our website with a new “Last Updated” date. We encourage you to review this policy periodically.

12. Complaints

If you have concerns about how we handle your personal data, you have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO):

Website: https://ico.org.uk
Helpline: 0303 123 1113

We would appreciate the opportunity to address your concerns directly, so please contact us first.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Email: info@dualitydigital.co.uk

Address: 17 High Street, Corby Glen, Grantham, England, NG33 4LU